П-2/37-1 Ketchup Pop-up
- Leo Burnett Ukraine
- Название работы
- П-2/37-1 Ketchup Pop-up
- Конкурс / номинация
- П-2 Промышленные товары
- Также над проектом работали
- Creative Director: Tatiana Fedorenko, Claus-Steffen Braun
Art Director: Egor Petrov
Copywriter: Tatiana Fedorenko
Illustrator: Egor Petrov
Photographer: Vasiliy Shulga
Producer: Katerina Duda
Production House: Positive pictures
- Описание команды
- Idea: “Whiteness without pop up”
We got inspired by Internet banners, which always bother. But you can eliminate them easily. Just click. Stains appear in the same way, like a pop up window on you clothes.
That is why we show them in print like a Banner on screen. The shirt is the screen, the icon of a wine bottle, a choc, or a Ketchup bottle is the stain. The typical “X mark” shows where you are supposed to click. The minds knowledge of digital behavior will do the easy connection
we ask for. Like Internet, Tide you can trust easily, to get rid of pop up stains.
It is a surprising and clever mechanic to proof great cleaning ability and assure superior whiteness.